WSJ: When can consumers see Jolla phones?
Mr. Pienimaki: Hopefully in the first quarter of next year.
WSJ: How will you price your smartphone?
Mr. Pienimaki: It makes no sense to go to the low-end. We will kill ourselves going there. For the Sailfish operating system, it also doesn’t make sense for us. It’s a much more feasible and sustainable model that we position this as a something that is different, unique and offers scale for the users. So it makes sense to focus on the premium segment of the market. Sailfish can also be used on set-top boxes, smart TVs and in the automotive industry.
WSJ: Can you give us an update on your fundraising? Would you look at an initial public offering?
Mr. Pienimaki: We are looking at an IPO in 2013 but that’s something we’ll communicate more next year. It’s definitely an option for us.
WSJ: Where would you list? Mr. Pienimaki: Hong Kong would be a possibility, but it’s likely that we’ll look first at Scandinavia. But it’s something that’s still under planning.
Mr. Pienimaki: Hopefully in the first quarter of next year.
WSJ: How will you price your smartphone?
Mr. Pienimaki: It makes no sense to go to the low-end. We will kill ourselves going there. For the Sailfish operating system, it also doesn’t make sense for us. It’s a much more feasible and sustainable model that we position this as a something that is different, unique and offers scale for the users. So it makes sense to focus on the premium segment of the market. Sailfish can also be used on set-top boxes, smart TVs and in the automotive industry.
WSJ: Can you give us an update on your fundraising? Would you look at an initial public offering?
Mr. Pienimaki: We are looking at an IPO in 2013 but that’s something we’ll communicate more next year. It’s definitely an option for us.
WSJ: Where would you list? Mr. Pienimaki: Hong Kong would be a possibility, but it’s likely that we’ll look first at Scandinavia. But it’s something that’s still under planning.
