With a turnover of over 5 billion, Sears once became the largest retailer in America, even around the world in 1990s, which was facing farmers' need market .It is said every one had a mail-order category of Sears in their home. At that time you could find all you need in a wedding, from wedding dresses,rings to new houses, kitchen supplies in the category. However, it's legend was ended by Wal-Mart in the coming new millennium. In the past ten years, Sears had changed its operation target to luxury which was the main reason to cause the lose of customer stream. During the last three years of 1990s, Sears was in a deficit.On the contrary, Wal-Mart found a new way to cut down the cost by reducing clerks. This kind of self-service system makes goods cheaper, which attracted previous customers from Sears. Sears' low point lasted until new CEO was in charge. He closed the mail-order department, which hadn't made profit for over 30 years from 1980s. And then he reformed its management. Following the track of Wal-Mart, He reduced the staff trimmer and cooperated with manufactures, which regained its customers. In the year of 2006, the effort was efficient. By the end of that year, Sears got rid of debt and fist made profit from its low point.