iPhone (2007): "This is only the beginning."
iPhone 3G (2008): "The first phone to beat the iPhone."
iPhone 3GS (2009): "The fastest, most powerful iPhone yet."
iPhone 4 (2010): "This changes everything. Again."
iPhone 4S (2011): "The most amazing iPhone yet."
iPhone 5 (2012): "The biggest thing to happen to iPhone since iPhone."
iPhone 5S (2013): "Forward thinking."
iPhone 6 / 6 Plus (2014): "Bigger than bigger."
iPhone 6S / 6S Plus (2015): "The only thing that's changed is everything."
iPhone 7 / 7 Plus (2016): "This is 7."
iPhone 8 / 8 Plus (2017): "A new generation of iPhone."
iPhone X (2017): "Say hello to the future."
iPhone XS / XS Max (2018): "Welcome to the big screens."
iPhone XR (2018): "Brilliant. In every way."
iPhone 11 (2019): "Just the right amount of everything."
iPhone 11 Pro / 11 Pro Max (2019): "And then there was Pro."
iPhone 12 / 12 Mini (2020): "Blast past fast."
iPhone 12 Pro / 12 Pro Max (2020): "It's a leap year."
iPhone 13 / 13 Mini (2021): "Your new superpower."
iPhone 13 Pro / 13 Pro Max (2021): "Oh. So. Pro."
iPhone 14 / 14 Plus (2022): "Big and bigger."
iPhone 14 Pro / 14 Pro Max (2022): "Pro. Beyond."
iPhone15 series（2023） ：On with the show
iPhone16 series （2024）：Hello, Apple Intelligence.